February 2012

World Series of Poker Mania

The popularity of the World Series of Poker gained tremendousmomentum from The Travel Channel’s World Poker Tour showings. Although the event had been showing for a number of years on ESPN, when new technologies such as the table camera were used,television watchers began getting involved in the hands as they were being played.

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Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the
pointed bow moves smoothly forward through the water
encountering the least amount of resistance. Rowing
backwards, the square stern of the boat pushes against the
water, requiring more effort and increases the risk of
having a wave come over the transom (back) and swamping
it.
Yet most people market backwards, trying to grow their
business while pushing against the greatest level of
resistance.

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Cereal Mom

I recently heard a woman say that being called a “work at home mom” was professionally demeaning. Being one myself, my initial reaction was to agree with her. “That’s right, I’m a professional, I’m not just a bored housewife dabbling with a hobby here,” I said to myself.

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