Walt Disney coined a special phrase for persistence and determination; he referred to it as sticktoitivity. I reflected upon this recently, because I stumbled across 20 old business cards from previous business ventures and jobs I had been associated with over the last twenty-five years. Those old business cards certainly brought back a museum full of memories and mixed feelings. I had forgotten about some of those jobs that shaped my outlook as I pushed onward and upward. As I look back on all of those opportunities with the benefit of perspective and age, the one benefit I have derived is my own personal understanding of the concept of success and failure.
Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you’re probably missing an untapped source of sales that exists right inside your company — there’s truth in the statement that your customer list is your most valuable asset.