October 2012

Why Aren’t You Using Audio?

As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.

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Linking for Fun and Profit

Well actually, linking isn’t fun at all. In fact, it’s quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you’re not actively building links the RIGHT way you are going to be left behind. In other words, your site will be “Lost in Cyberspace”. The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages.

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Sole Work

For the past several years I have struggled with getting (and staying) fit. Ok I admit it, the struggle has been longer than just a few years. As a kid, instead of playing nicely with the girls, I fought with the neighborhood boys. I attempted to join their fun and received new scars weekly in bloody games of soccer. I was always the last one picked to play on the kickball team and, as the catcher of my 5th grade softball team, I pummeled the pitcher in the head with a fast ball. Uncoordinated in team sports, I succeeded only at baton twirling which was fun but I barely broke a sweat. After failures in group sports I thought I’d try running so, a few years ago I attempted to train for a half marathon. I ended up limping home in tears and thought I’d never exercise again. (I couldn’t even MOVE after that, much less exercise!)

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How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer’s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I’m not talking about a magic trick or lay down a lesson of motivation. It’s about understanding the different reactions made by the human mind in various situations. I’m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

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