November 2012

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you accept “what is” you place yourself in the category of “sameness,” and people don’t buy sameness. Why should they? They can do sameness themselves. If your prospects aren’t seeing the value you offer, you may be coming across as the same and not daring to be different.

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10 Tips for More Meaningful Holidays

No matter how many lists you make, cards you send, gifts you buy, or packages you wrap, there will be things you intended to do this holiday season that won’t get done. If you do manage to get everything done, but you’re too tired to enjoy the season, everyone suffers.

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Writing for the Web

Website content, ezines, articles, e-books – if you run an online business you’ll probably do your fair share of writing. If you’re not entirely confident about your writing abilities, don’t worry. You can master writing for the Web and learn to turn out clean, clear, and convincing copy. You just need to understand the nature of the Web and always write with your reader in mind. Here are some guidelines to get you started:

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