“It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.”–Somerset Maugham
There is a big payoff in being different. When you accept “what is” you place yourself in the category of “sameness,” and people don’t buy sameness. Why should they? They can do sameness themselves. If your prospects aren’t seeing the value you offer, you may be coming across as the same and not daring to be different.