Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how the
pointed bow moves smoothly forward through the water
encountering the least amount of resistance. Rowing
backwards, the square stern of the boat pushes against the
water, requiring more effort and increases the risk of
having a wave come over the transom (back) and swamping
Yet most people market backwards, trying to grow their
business while pushing against the greatest level of

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