Website content, ezines, articles, e-books – if you run an online business you’ll probably do your fair share of writing. If you’re not entirely confident about your writing abilities, don’t worry. You can master writing for the Web and learn to turn out clean, clear, and convincing copy. You just need to understand the nature of the Web and always write with your reader in mind. Here are some guidelines to get you started:
One bit of advice you’ll read over and over about business websites is that “content
is king”. Whether this is true or not is debatable, but most marketing and web
advisors agree that content is very important. Great! But how do you get this
fabulous, important content that surfers are looking for?
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.