There is a big payoff in being different. When you accept “what is” you place yourself in the category of “sameness,” and people don’t buy sameness. Why should they? They can do sameness themselves. If your prospects aren’t seeing the value you offer, you may be coming across as the same and not daring to be different.
Have you ever wondered why interior designers place slippers on the ottoman in magazine photos? They do it to make the staged setting look as if it’s a lived-in room. Pictures and illustrations in decorating books, magazines, and other advertisements are designed to sell a product or an idea.