Do strangers scare or intimidate you? If you’re planning to try to sell your home yourself, you’ll have to get used to it. You’ll also be opening yourself up to potentially dangerous situations and legal liabilities. That’s why even many experienced real estate agents will hire another agent to list their own home.
Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.