Keywords aren’t just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts.
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.