I have decided that you are weird. But, don’t worry… it’s a good thing! 😉
Please, let me explain… I promise there’s a great marketing lesson in here somewhere… 😉
Throughout my life, I’ve been called “weird” on more than several occasions! At first, I thought something was wrong with me. I soon began to notice that I was “different” from others in many ways.
And, being a kid in grade school, you can imagine how “horrible” that feels… to not “fit in” when everyone else around you is trying their hardest to fit in or be part of a “click” – any click.
Fortunately for me, I soon realized that being different or “weird” wasn’t necessarily a bad thing. Because I stood out! While others were trying their best to get noticed and be popular, I was usually sticking out like a sore thumb without any effort at all!
Did this draw some negative “experiences” into my life? Sure. I got my share of bullies and name-calling. But it also exposed me to some very positive experiences!
Weird simply means: strange, extraordinary, odd, fantastic. And, I got to choose what that word meant to “me.” Because we always have a choice. To me, being different or “weird” was a gift! It meant that I was unique !
I also soon realized one of the most important lessons of my life…
To be successful, you have to be different!
To be successful, you have to be a little weird! You have to do things differently.
As I’ve mentioned in the past, over 95% of the population are not financially independent, they’re not successful (depending on whatever their definition of success is.) And, it’s no surprise that the “less than 5%” of the individuals who are wealthy and successful do things rather differently.
This is not a coincidence! I am successful because I’m a little weird. It’s that weirdness or “uniqueness” that helps me be successful at what I do.
And I believe that you are a little weird too.
You know, when you get involved in business and marketing, you start to see and meet many like-minded people. Sometimes, it seems like everyone around you is a marketer or entrepreneur.
But, compared to the rest of the world, you and I still belong to a very small group. There are very few of us who have decided to go against traditional beliefs and start our own businesses! Most of the world is too scared to even “think” about starting a business. They’d rather do like “most people” and depend on a job, where a check for a fixed amount is handed to them each month. They’d rather be “normal.”
Unfortunately, success doesn’t come to “normal” people. Success comes to those who think differently, dream differently, and act differently.
So, yes… I am weird. And you are too – and that’s a good thing! In fact, it’s a great thing!
But what does this have to do with marketing and business success? Actually, quite a lot…
If you want your marketing, and your business, to be successful, you have to be different! You have to stand out from the crowd.
It doesn’t matter what business you’re in. If you’re selling toothbrushes, you had better find a way to set yourself apart from all the other toothbrush sellers out there, or you’ll get lost among them.
If you’re creating an ad or sales letter, it had better be unique enough to stand out from the rest of the ads and sales letters or you won’t get anywhere. (You still want to use tested and proven copywriting methods – but your “offer” has to be unique.)
If you’re using a marketing strategy that everyone else is using, you’d better find a unique twist that will make your strategy out-pull everyone else’s or you won’t make any money.
To be successful in business and marketing, you have to set yourself apart! You have to stick out of the crowd. You have to make some noise. You have to get noticed! You have to be a little weird.
If you don’t do this, you won’t make it. I cannot stress the importance of this enough…
So, your Job #1 is to look at all your competitors. Study them. Adopt their strengths and find out their weaknesses. And, come up with ways to separate yourself from the pack!
If you do things just like everyone else does, you won’t get noticed. You won’t draw customers to you. Nobody will know your business exists.
Find the uniqueness or “weirdness” of your product, your business, and of yourself. It’s your uniqueness that makes you successful!
And the next time someone says, “You’re weird,” take it as a huge compliment and say “Thank You!” 😉
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